- NAACP: Detroit water shutoffs are racially motivated
- Obama family set to buy $4.25M desert home in California: report
- Big milestone for Britain’s little Prince George who turns 1
- Murphy: Israel must be wary of Hamas using civilian deaths for recruitment
- Royce: Putin recruiting ‘every skinhead and malcontent around Russia’
- Nancy Pelosi is adamant: Congress worked together when Bush was president
- ‘Slender Man’ stabbing victim receives Purple Heart from anonymous veteran
- Kentucky city called socialist for buying gas station, undercutting competitor fuel prices
- Israel hits five mosques, sports complex in overnight Gaza strikes
- Hillary Clinton dogged for refusing reporters’ questions on book tour
Nissan settles with gov’t over deceptive pickup ad
Question of the Day
In an announcement Thursday, the commission said Nissan has agreed to settle deceptive advertising charges over the 30-second ad. In it, a little black dune buggy can be seen stuck in sand on a steep hill. Suddenly, a red Frontier speeds to the rescue of the dune buggy and pushes it up and over the hill, to the cheers of amazed onlookers.
The “Hill Climb” ad was shot in a realistic-looking YouTube style.
And no, the Frontier pickup can’t really do that. In fact, the FTC complaint says both the truck and the buggy were dragged to the top of the hill by cables.
“Special effects in ads can be entertaining, but advertisers can’t use them to misrepresent what a product can do,” said Jessica Rich, head of the FTC’s consumer protection bureau. “This ad made the Nissan Frontier appear capable of doing something it can’t do.”
The proposed settlement does not prohibit the use of special effects, the commission said, as long as they don’t misrepresent the qualities or features of the pickup truck.
The ad aired in late 2011. A more recent Nissan ad, for the automaker’s new Rogue SUV, has been the subject of a somewhat intense social media campaign.
The ad shows a woman driving a Rogue, swerving and speeding up a ramp, launching the car into the air and then managing to land on the top of a train to avoid traffic and arrive at her destination early. It’s been airing frequently during NFL and college-football games, prompting complaints on Twitter and on the automaker’s Facebook page.
The Rogue ad contains a disclaimer, “Fantasy, do not attempt. Cars can’t jump on trains.”
TWT Video Picks
U.S. appetite for drugs begets violence migrants are fleeing
- IRS seeks help destroying another 3,200 computer hard drives
- Jewish woman booted from JetBlue flight over fight with Palestinian
- YOUNG: A sinking presidency, deeper after November?
- Hillary Clinton dogged for refusing reporters' questions on book tour
- PRUDEN: A deadly enemy within exacerbating immigration crisis
- Rep. Jared Polis' anti-fracking crusade riles Colorado
- Hamas terrorists wear Israeli army uniforms to ambush soldiers in Gaza
- MERRY: Handicaps in Hillary's way
- Blunder on the bases costly in D-Backs' 4-3 loss
- Nancy Pelosi: Congress worked together when Bush was president
Obama's biggest White House 'fails'
Celebrities turned politicians
Athletes turned actors
20 gadgets that changed the world
Fighting in Iraq