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Las Vegas Sun owners launch free weekly
Question of the Day
LAS VEGAS (AP) - The family company that owns the Las Vegas Sun is launching a new free weekly called The Sunday.
The Sunday magazine is not intended to replace the Sun’s daily print coverage of Las Vegas, according to Greenspun Media Group editor and publisher Brian Greenspun, but will instead complement it with smart reporting comparable to Time or Newsweek.
The magazine is expected to run between 64 and 72 pages, and be printed on newsprint with a glossy cover.
“We believe there is a large readership potential in Las Vegas that does not read the daily newspaper, so The Sunday will fill that need,” he said.
The future of the Sun remains uncertain. Last summer, three of the four Greenspun siblings agreed to end a joint operating arrangement with Stephens Media, which owns the rival Las Vegas Review-Journal. Since 2005 the Sun has been delivered as a section within the Review-Journal. The two have separate reporting staffs in separate locations.
Daniel Greenspun, who has been leading the effort to end the 24 year-old joint operating agreement, did not immediately respond to a request for comment.
Stephens Media attorney Mark Hinueber said the company expects the joint operating agreement to be dissolved, and will vigorously defend itself against Greenspun’s suit.
The Sunday will debut on Feb. 9, with a new website and 65,000 copies distributed to 1,500 locations. Greenspun Media’s business publication, Vegas Inc, will be folded into the new magazine, which will also include news, sports and lifestyle stories.
“There will be something here for all readers and all ages,” Sunday editor Delen Goldberg said in a statement.
The company already publishes several locally focused magazines, including Las Vegas Weekly, which focuses on arts and entertainment.
Hannah Dreier can be reached at http://twitter.com/hannahdreier
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