LOS ANGELES (AP) - Scarlett Johansson has responded to criticism over her new ad campaign for an Israeli company that operates in the West Bank, but she’s not pulling out of the endorsement deal.
The 29-year-old actress said in a statement released Friday to The Huffington Post that she “never intended on being the face of any social or political movement, distinction, separation or stance” as part of her affiliation with SodaStream International Ltd.
The Israeli drink maker recently signed the “Her” and “The Avengers” actress as its first “global brand ambassador.” She is to appear in a television ad during the Super Bowl on Feb. 2.
SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians.
“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” said Johansson. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”