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Avanti, a premier cigar manufacturer based in Pennsylvania, is selling its new cafe mocha Estilo cigar in three-pack pouches which “women like to slip into a purse or pocket,” said spokeswoman Elaine Ferri. Avanti is also launching a new line of decorative tips for their cigars in February, as well as other accessories and new flavors.

“Women absolutely are a growing market in the cigar industry and they prefer flavored and small cigars,” Ferri said.

These marketing efforts might even have a ripple effect on men.

“Marketers take note: Gorgeous females - especially famous ones - have always had power over men, and in some cases they’re powerful enough to make us switch cigar brands,” David Martosko executive editor at the, wrote recently.

And for those women who flinch at the still-overwhelming masculinity of the cigar-smoking culture?

“Let’s not pretend here,” Martosko said. “There’s something sexy about beautiful women who like cigars. There just is.”


Information from: The Indianapolis Star,