- Michael Bloomberg thumbs FAA ban, plots course to Israel
- California bans full-contact football practices in off-season
- Thune: Downed fighter jets show more evidence of separatist capabilities
- Obama tells DNC fundraising crowd: ‘I’m not overly partisan’
- Chambliss: Downed jet ultimately goes back to Putin
- Perdue strategy: Run against Reid, Obama, Pelosi
- White House: More changes to contraception mandate coming
- ‘Operation Normandy’ set to send 3,500 volunteers to border to ‘stop an invasion’
- Netanyahu’s spokesman: Safe to fly to Israel
- Oregon vandals smear cars with doughnuts, pastries, chocolate bars
LOVERRO: ‘Express Yourself,’ a sports anthem for all times
Question of the Day
A big part of the story of the Super Bowl has been the ads millions of viewers will be watching Sunday. It’s a chance for small companies to make a big splash, and big companies to creatively sell the product you’ve been buying from them for years.
Programming will include star power like David Beckham and Scarlett Johansson, with songs that feature Bono and Sarah McLachlan trying to win your consumer minds and hearts.
And then there will be one standard — perhaps the gold standard — in music that moves product, the song that will be used for the 33rd time to move product:
Chevrolet will be selling cars on Super Bowl Sunday with a familiar song, one of the great soul/funk tunes of the early 1970s.
You don’t ever need help from nobody else.
All you’ve got to do now.
The song written by Charles Wright and performed by him and his Watts 103rd Street Rhythm Band in 1971 still resonates in 2014, with Chevrolet the latest company to use the song in a commercial.
“It just connects with people, even today,” Wright said. “It’s just about keeping it real, and it’s hard to find people who do that today.”
Whatever you do
do it good.
Whatever you do
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About the Author
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