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do it good.

All right…

The song particularly relates to sports and today’s athletes. The Los Angeles Lakers have used it as their pregame anthem. The Olympics has used it to promote the Games.

You could argue that Seattle Seahawks cornerback Richard Sherman was doing just that with his postgame outburst after the NFC title contest.

The first company to use “Express Yourself” in an ad campaign was Nike in 1986. Since then, Nokia, the PGA, the NBA, Burger King, Apple, Coffee Mate, Kohl’s, Kinkos and Tide, among others, have used “Express Yourself” to get the attention of consumers.

The Chevy ad campaign, which aired during the conference championship games and will be broadcast again Sunday during the Super Bowl, is the 33rd time “Express Yourself” has been used to move product.

It’s also been used in 32 different films, including a classic scene with Brad Pitt and Angelina Jolie in the movie “Mr. and Mrs. Smith.”

Wright was born in Clarksdale, Miss., in 1940. His family moved to Los Angeles in the early 1950s, where he attended Manual Arts High School and got into singing with doo-wop group. He got into the music business as a talent developer and was responsible for the hit song, “Those Oldies But Goodies” by Little Caesar and the Romans in 1961.

He formed various bands over the next seven years before the first version of the Watts 103rd Street Rhythm Band was formed in 1968. He came up with “Express Yourself” while performing at a concert at Texas A&M University.

“The crowd was really crazy one night, stomping and clapping, so I yelled, ‘Express yourself,’” Wright said. “They went wild. I said to myself, ‘I’ve got to get to work on writing this,’ and that’s how it came about.”

Wright released the song on Warner Brothers records as a single in 1971; it reached No. 12 on the Billboard Hot 100 list and became a memorable tune.

“I thought ‘Loveland’ [another hit by the band] would be the classic, but ‘Express Yourself’ was the one that lasted, and I’m glad it did,” he said.

It became a cash register for Wright, who still owns 75 percent of the rights to the song, when Nike first used it, and it’s been paying off ever since. “Believe me, I really needed it then,” he said.

Wright said he still performs occasionally and just released a CD called “Let’s Make Love Tonight.” He is writing a book about his life. Maybe they’ll be a chapter about the greatest lyrics in the song:

It’s not what you look like,

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