American Atheists in Utah has kicked off a new billboard campaign that plays on the pro-Mormon message of the Church of Jesus Christ of Latter-Day Saints, asking those with spiritual doubts to consider a new life path — but in a mocking manner.
The billboard shows a Utah family and states: "We're the Monnett family, and We're Atheists." The word "atheists" appears next to crossed-out words "Mormons" and "ex-Mormons," The Daily Mail reported.
The billboard, located in Salt Lake City, asks readers to "Come explore your doubt with us."
The timing of the message is to draw attention to the American Atheists' upcoming national convention.
"Many atheists still call themselves Mormons or ex-Mormons," David Silverman, the organization's president, told The Daily Mail. "Our message is this: If you don't believe anymore, don't continue to base your identity in Mormonism. You're so much more than 'ex-Mormon,' you're an atheist. And you are very far from alone. Be proud to be an atheist — we are, and we want to celebrate being an atheist with you."
A previous billboard posted at the same location by the group read, "God Is A Space Alien. Baptized Dead People. Big Money, Big Bigotry," The Mail reported.
"Countless Utahns are already free from religion but remain 'in the closet' about their beliefs," Mr. Silverman told the newspaper. "They are surrounded by religion and as a result feel like they are alone. The National Convention will fix that by creating a fun and entertaining atmosphere where atheists from all over the country will meet, learn and laugh."
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