- Associated Press - Sunday, July 13, 2014

RIO DE JANEIRO (AP) - When Brazil’s football fans finally got their best chance to see Sepp Blatter at the World Cup, they had a message for him.

It was not a nice one for the FIFA President at his fifth final as head of football’s governing body.

Jeers and whistles rained down on Blatter and Brazilian President Dilma Rousseff before and during the trophy presentation at the Maracana Stadium.

Happily for Blatter, however, he could enjoy a sixth World Cup final as president in 2018 in Russia if he wins re-election next May.

Blatter mostly stayed out of view here during the 32-day tournament, making few public appearances and being kept off stadium giant screens at the 18 matches he attended.

“I have not been hiding,” Blatter told reporters at a reception Friday in Rio de Janeiro, hosted by Russian World Cup organizers. “I have just not been speaking too much.”

There was nowhere to hide Sunday with World Cup protocol requiring Blatter and Rousseff jointly give the gold trophy to German captain Philipp Lahm after a 1-0 win over Argentina.

In fairness to Blatter, most derision seemed aimed at Rousseff, who also faces an election within months.

He is also more popular among football leaders than football fans, and many voters share his desire to extend a presidency that began in June 1998.

“I’ll be honest with you it still burns, it still burns stronger than ever to go forwards,” Blatter told delegates from the CONCACAF region on June 10, two days before the tournament kickoff.

The success of a World Cup in Brazil that beat all expectations - better organized, better football on the pitch, fewer protests on the streets - was unlikely to weigh heavily on Blatter’s election chances.

Since Brazil was awarded hosting rights in 2007, as the only candidate, Blatter delegated responsibility and tough questions during troubled preparations to his secretary general, Jerome Valcke.

Still, Blatter can share in the satisfaction of a job well done. That will be expressed Monday at Maracana during his first news conference since the World Cup began.

Blatter’s tournament has been a private pleasure in a football-loving country. FIFA is unpopular in Brazil and typically seen as arriving with aggressive demands, then leaving without paying tax.

He has had limited direct contact with Brazilian people. Appearances at a sports seminar and opening a FIFA community project in Rio de Janeiro were vetted for attendance.

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