- Associated Press - Thursday, July 17, 2014

DENTON, Texas (AP) - North Texas will begin selling beer on the public concourse level at football games this fall.

UNT officials announced Thursday that beer will be sold in controlled areas of Apogee Stadium, away from a family fun area under the north end zone stands.

The beer sales will be managed by the same catering group that already handles alcohol sales in the stadium’s private club and suite levels. The university has had a license to sell alcoholic beverages in all areas of the stadium since it opened for the 2011 season.

Athletic director Rick Villarreal expects public beer sales to be a revenue generator, including additional ticket sales and an increase in food and merchandise sales.

SMU, in nearby Dallas, will also begin selling beer at home football games this season.

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