Singapore Airlines has issued an apology after a tweet seemed to make light of the Malaysia Airlines jetliner that was shot down in eastern Ukraine on Thursday.
The Singapore carrier (SIA) received a wave of backlash after instructing customers on social media "to note that Singapore Airlines flights are not using Ukraine airspace," Reuters reported.
Many criticized SIA for not first offering condolences to the families of the 298 passengers killed aboard MH17.
"You better come up with a more considerate, diplomatic and a more sensitive status before you lose customers," said a post by Edwin Lim on SIA's Facebook page, Reuters reported. "Very, very inappropriate and disappointing status."
SIA did tweet condolences only three minutes after the first tweet, but many argued it was only an afterthought.
In a statement on Saturday, a spokesman from SIA said, "We are aware that our Facebook and Twitter update on Friday morning may have come across as insensitive to some."
The statement said flights had been rerouted to alternative paths that were away from Ukrainian airspace and that SIA had received several requests from customers seeking information about those flights.
"We recognize that the information could have been better communicated, and we sincerely apologize if it had offended our customers and anyone else in the online community," the company said, according to Reuters.
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