The NBA has tried to force out Donald Sterling since soon after racist statements emerged on recordings in April.
“If Doc were to leave, that would be a disaster,” Parsons said. “Doc is the father figure, the one who leads. He’s the coach. He’s the grown-up. He is able to connect with people and earn their trust. The team believes in him and loves him.
“If he were to leave, that is only going to accelerate the death spiral,” Parson said.
Parsons, who is considered an expert in the management of major corporations, said he was certain that sponsors would pull out and season ticket holders would demand their money back if Donald Sterling remains as owner.
“If your coach leaves, if your players don’t want to play with you, what do you have?” Parsons asked. “If your sponsors leave and the fans leave, it’s going to spiral down and down.”
He said key sponsors such as Mandalay Bay Resorts in Las Vegas are cold about whether they will continue, as are other companies including Kia Motors Corp.
“We have a bunch of sponsors sitting at the edge of the pool and they don’t want to go in if the Sterlings are there,” Parsons said.