- Associated Press - Thursday, June 12, 2014

BONITA SPRINGS, Fla. (AP) - The Florida Department of Citrus is in the final stages of negotiations on a roughly $1 million contract with comic book publisher Marvel Worldwide Inc. to create a new Captain Citrus character to market orange juice to pre-teens and teens.

Marvel will remake the current Captain Citrus - which is essentially a life-sized representation of an orange - into a buff superhero similar to his comic book and movie namesake.

Captain Citrus will transform from a gender neutral character to a male superhero.

Marvel will create and publish 1 million copies of a print comic book for free distribution to children.

The Lakeland Ledger (http://bit.ly/1s6d6fC) reports that the Citrus Department and Marvel hope to kick off the new Captain Citrus this fall in Times Square.

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Information from: The Ledger (Lakeland, Fla.), http://www.theledger.com

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