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But even with the ban gone, the industry could be facing some long-term questions with U.S. consumption of soda progressively declining over the past decade.

John Sicher, editor and publisher of Beverage Digest, which covers the nonalcoholic beverage industry, said soda has been on the decline since 1998. In 2013, the average American consumed 675 8-fluid-ounce servings of carbonated soft drinks a year, down from a high of 864 glasses in 1998.

The decline, he said, is due to a diversification of drinks with bottled water, ready-to-drink tea, sports and energy drinks; the increase in soft drink prices; and an increased concern about health, wellness and obesity.

The Coca-Cola Company has recently launched Coca-Cola Life, a cola sweetened with sugar and stevia leaf extract. With fewer calories and a natural flair, the cola was introduced in Argentina and Chile in 2013 and will be making an appearance in Great Britain this fall.

“We’re at the beginning of what’s going to be a deluge of new and reformulated products with different sweetener blends and different sweetener technology,” said Mr. Sicher.