- Obama not worried about Ebola at upcoming African summit in D.C.
- Obama: ‘We tortured some folks’ after 9/11
- Obama administration asked whole D.C. Circuit to take on major Obamacare case
- Mark Levin: Topple GOP leadership or country will ‘unravel’
- Massachusetts to let police chief deny gun buys to those deemed unfit
- John Kerry condemns attack on Israeli soldiers, kidnapping
- U.S. starts to evacuate American Ebola patients from West Africa: Report
- Geraldo slammed as ‘dummy’ for backing Clinton’s bin Laden claim
- Israeli spokesman: No need to debate who broke the cease-fire
- 35 Palestinians killed; Israeli officer missing
Hornets unveil new basketball court design
Question of the Day
CHARLOTTE, N.C. (AP) - The Charlotte Hornets unveiled a new basketball court design Thursday that features a fierce-looking hornet logo at center court.
It’s the final step in the team’s brand identity transformation from the Bobcats to the Hornets.
The hard maple court also includes a beehive cell pattern stained into the wood, a teal border and purple free throw lanes. The baselines have “Charlotte” and “Hornets” written in the team’s font. There’s a pair of Buzz City logos inside the 3-point line on both ends of the court.
“When we look at our primary logo in the center, it depicts how we want to play as a team with the fierceness, the tenacity and a sense of protect this place,” Hornets president and CEO Fred Whitfield said.
Hornets chief marketing officer Pete Guelli said the team wanted to keep the floor simple and classy, while emphasizing the brand identity of the team. He believes the cell pattern on the floor along with the team’s logo - one that was released earlier this year - emphasized that focus.
“The floor is normally the first thing fans will see when they enter the arena,” Guelli said.
The new wood playing surface is constructed from northern hard maple and is made up of more than 200 4-foot by 8-foot sectional panels, each of which weigh approximately 175 pounds, according to the team’s press release.
It features a new interlocking system designed to speed up arena changeovers.
The floor also is designed with the health of players in mind, absorbing about 60 percent of a player’s impact. That is designed to help alleviate wear and tear on the body during an 82-game season.
The court was designed with the input of the Hornets senior executives, the Jordan Brand division of Nike and the NBA’s global marketing group.
By Orrin G. Hatch
Procedural changes impede the chamber's traditional deliberative function
- U.N. condemns Israel, U.S. for not sharing Iron Dome with Hamas
- Border agents cleared of civil rights complaints from illegal immigrant children
- Porn-surfing feds blame boredom, lack of work for misbehavior
- Obama military strategy too weak for future security, panel reports
- 'Big Bang' star Mayim Bialik helps send bulletproof vests to IDF
- Ben Carson takes major step toward presidential campaign
- Pentagon wants extra $19M to equip, train Ukrainian troops
- Ted Nugent slams 'lying freaks' at liberal media: I'm 'doing God's work'
- Houston mayor: Sorry that police put man's blind dog on road to die
- HUSAIN: Worlds grand ayatollahs rally behind Sistani
Top 10 U.S. military helicopters
Obama's biggest White House 'fails'
Celebrities turned politicians
Athletes turned actors