- The Washington Times - Thursday, June 26, 2014

The news media often portray American voters as estranged from politics, confused and possibly neurotic. This is not always the case. Certain groups rule.

A triumvirate of distinct demographics have emerged who hold sway in elections, this according to yet another exhaustive Pew Research Center study of the political marketplace. Curious? The three categories that currently dominate politics are Steadfast Conservatives, described as socially conservative populists; Business Conservatives, which is the pro-Wall Street, pro-immigration crowd; and finally “Solid Liberals, which are simply liberal “across-the-board,” the research says.

“These three groups form the electoral base of the Democratic and Republican Parties, and their influence on American politics is strong. While Solid Liberals, Steadfast Conservatives and Business Conservatives collectively make up only 36 percent of the American public, they represent 43 percent of registered voters and fully 57 percent of the more politically engaged segment of the American public: those who regularly vote and routinely follow government and public affairs,” the study states.


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Well, OK. There are five lesser groups, however. Curious? According to the Pew crew, they are: Young Outsiders (conservative on government, not social issues); Hard Pressed Skeptics (financially stressed and pessimistic); Next Generation Left (young, liberal on social issues); Faith and Family Left (racially diverse and religious), and finally, the Bystanders, who are young, diverse and remain on the sidelines.

There are no partisan designations yet for, say, bikers, pastry chefs, former B-52 pilots, dog lovers and maybe dogs themselves. But that’s likely in the works.

THE GOLDEN RULE


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“Clintons taking turns explaining family fortune only worsens their PR problem,” says Mediaite columnistJoe Concha, who has followed the trajectory of the Clinton wealth matter since it first surfaced some two weeks ago, at the start of Hillary Clinton’s much-ballyhooed book tour.

“First it was Hillary. Then Hillary again. Then Chelsea. Back to Hillary. And now Bill,” he notes, framing the wealth dance as a “bizarre start to their reintroduction tour.” Mr. Concha also cites a glaring, basic factor.

“The Clintons should be so much better than this. Seasoned pros. Meticulous prep. No unforced errors. No amateur hours. Diane Sawyer got the first crack at Hillary on her book/media tour. She asked a question around wealth Mrs. Clinton never saw coming. And ever since then, each Clinton has broken the golden rule of politics: If you find yourself in a hole, stop digging.”

Mrs. Clinton’s book, “Hard Choices,” meanwhile, has been eclipsed by Ed Klein’s “Blood Feud” — which chronicles the Clinton-Obama family rivalry — on the Amazon best-seller list. His book is No. 3; hers is No. 18.

TITLE FIGHT

“The political memoir has become a standard way that political candidates make their pitch for office, and train their supporters in how to tell their story. But by picking a title, what are the authors trying to say about themselves? And who are they trying to appeal to?” asks YouGov analyst William Jordan.

The polling group tested the titles of 17 political memoirs from potential 2016 candidates, both Republican and Democrat, asking which book people would be interested to read without revealing the author.

“It turns out that the overall favorite book among Republicans is by Dennis J. Kucinich (‘A Prayer for America’), a liberal, and the overall favorite among Democrats is by Ben S. Carson (‘One Nation: What We Can All Do to Save America’s Future’), a conservative,” Mr. Jordan notes.

FIX AMERICA, EAT LUNCH

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