Continued from page 2

“We’re only one agencies group, accounting for 10 percent of (digital advertising) buying,” he says. “If we had a more sophisticated list we could have withheld more.”

Content owners believe more can be done.

“This is a solvable problem,” said Ruth Vitale, executive director of CreativeFuture, a newly formed piracy-fighting group of movie studios, production companies and creative worker unions. She urged studios and creative workers to speak up. “The creative community hasn’t demanded it … But if our rights are to be respected online, that has to change.”

___

Online:

Good Money Gone Bad: http://bit.ly/1k2qyZD

DoubleVerify Fraud Lab Report: http://bit.ly/1sEM4sw

Google Transparency Report: http://bit.ly/1k2qeKl