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“We’re only one agencies group, accounting for 10 percent of (digital advertising) buying,” he says. “If we had a more sophisticated list we could have withheld more.”

Content owners believe more can be done.

“This is a solvable problem,” said Ruth Vitale, executive director of CreativeFuture, a newly formed piracy-fighting group of movie studios, production companies and creative worker unions. She urged studios and creative workers to speak up. “The creative community hasn’t demanded it … But if our rights are to be respected online, that has to change.”



Good Money Gone Bad:

DoubleVerify Fraud Lab Report:

Google Transparency Report: