BATON ROUGE, La. (AP) - U.S. Rep. Bill Cassidy is launching his first TV ad in Louisiana's Senate race next week, focusing on the Republican congressman's opposition to the federal health care law.
The 30-second commercial, to run in the New Orleans area, was provided to The Associated Press by Cassidy's campaign.
It shows Cassidy, a physician, in his doctor's coat, with a stethoscope around his neck and a dog-eared copy of the federal health law in his hand. He says most members of Congress who voted for President Barack Obama's health overhaul didn't read the bill before passing it.
"It affects your job, your pocketbook, your life. And they didn't read it. I read the bill. It was clear there'd be canceled plans, expensive premiums, no guarantee that you could keep your doctor. I voted no," Cassidy says.
The ad strikes at a law that is extremely unpopular in Louisiana and that was supported by Cassidy's Democratic opponent, U.S. Sen. Mary Landrieu, who faces at least three announced GOP challengers in her bid for a fourth term.
Landrieu has continued her strong advocacy for the health care overhaul, and her approval ratings have fallen sharply as outside groups have attacked her in radio, TV and online ads about her vote.
"I say replace Obamacare with a plan that gives the power to you, not to politicians and bureaucrats," Cassidy says in the ad.
The election is Nov. 4.
Other Republican candidates include retired Air Force Col. Rob Maness, a political novice and tea party favorite, and state Rep. Paul Hollis, a first-term lawmaker. Cassidy is endorsed by the state GOP and is the front-runner among Republicans.
Cassidy is the last of the announced candidates to begin TV advertising. Landrieu ran her first commercial in December. Cassidy campaign spokesman John Cummins says the congressman's ad will be rolled out statewide later this month after the initial, $150,000 launch in the New Orleans area.