LOVERRO: @RGIII and the @Redskins, influencing people one #hashtag at a time

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After all, when’s the last time a superstar asked you, “How’s your day going?”

The Redskins could use some help from SuperBob.

This is the war part of the #hashtag war and peace.

The team recently went to war with its franchise name critics — and Senate Majority Leader Harry Reid in particular — when it asked its fans via Twitter to “Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you.”

It seemed to backfire on the team, as it was roasted publicly for the effort.

But, unlike SuperBob, at this point the Redskins aren’t looking to be loved by anybody. They’ve lost that battle. I’d even venture to say they don’t particularly care about the public relations fallout, because that’s a war they’ve lost already.

No, this #RedskinsPride campaign was all about waking up the Redskins fans who are devoted to the team — and the name.

The effort to force the Redskins to change the name is more well-funded and powerful than ever before. Getting 50 U.S. Senators to sign a letter to NFL commissioner Roger Goodell urging him to force the Redskins to change their name is a big leap from a couple of representatives from Guam and American Samoa.

It’s one step closer to a corporate sponsor’s boardroom — where the real pressure would have to come from for the NFL to force a name change.

#RedskinsPride was about telling their fans that this is a real threat, and their voices have been silent so far, drowned out by the traditional media. Like SuperBob, they went directly to their fans. The team should pray their connections are as strong as their quarterback’s are with his army.

Thom Loverro is co-host of “The Sports Fix,”noon to 2 p.m. daily on ESPN 980 radio andespn980.com

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