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Officials said the effort was paying off because HealthCare.gov showed 19,000 Web referrals from Funny or Die.

Tuesday’s report was the fifth monthly installment released by the Obama administration since the health care exchanges opened in October. The exchanges are state-based online marketplaces where customers can buy private insurance plans and can obtain tax subsidies if their income is low enough for them to qualify.

Congress gave states the option of running their own exchanges or leaving it to the federal government, and 36 states chose to foist the responsibility onto the Obama administration in its first year.

About 2.6 million people signed up on the federally run exchange, while 1.6 million signed up on the 15 state-run exchanges.

HHS said 83 percent of all enrollees were deemed eligible for government assistance.