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Fantex’s projections for Davis call for his next NFL contract to be worth at least $33 million. French believes that goal is within reach, based on the deals that two other star tight ends Tony Gonzalez and Antonio Gates — two players who were voted as first-team All-Pros during their careers.

The IPO documents also paint a rosy picture of Davis as a pitchman. Fantex estimates his endorsement income during the remainder of his career could approach $9 million, even though he only has deals totaling $413,000 during the next two seasons, according to the IPO filing.

Davis could be making slightly more if he had not been fired last October as a spokesman for a coconut water called Vita Coco after he tweeted an endorsement of a competing product.

AP sports writer Janie McCauley contributed to this story.