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The Campaign for a Commercial-Free Childhood said the Girl Scouts’ Barbie-themed website included a game that would encourage girls to identify careers based on attire - “from a veterinarian in a frilly miniskirt, to a pink-suited U.S. president, to a race car driver in stilettos.”

Said Susan Linn, the campaign director: “The website is little more than an interactive ad for Barbie promoting the brand’s insidious message that women really are what they wear.”

Linn said she communicated privately with the Girl Scouts last year, hoping they would end the Mattel partnership without the need for a public advocacy campaign, but those efforts failed.

A psychologist who teaches at Harvard Medical School, Linn founded the Campaign for a Commercial-Free Childhood in 2000. It now reports a membership of 54,000, many of them parents.

The group’s advocacy campaigns have achieved numerous victories, notably in forcing several companies to halt or modify advertising claiming that certain videos and other products could help infants learn. It also has helped block proposed state laws that would have allowed advertising on school buses.

The Center for a New American Dream, a nonprofit founded in 1997, says its mission is to help Americans reduce and modify the level of consumption “to improve quality of life, protect the environment, and promote social justice.”

Due to their size and high profile, the Girl Scouts have been a frequent target of criticism over the years, notably from certain conservatives who contend - despite the Girl Scouts’ repeated denials - that the organization tilts toward the abortion-rights side of the national abortion debate.

Last month, some anti-abortion groups launched a boycott of the Girl Scouts’ annual drive to sell cookies.



Girl Scouts’ Barbie-themed website:

CCFC statement:


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