- The Washington Times - Thursday, May 1, 2014

CEO of DreamWorks Animation Jeffrey Katzenberg argued this week that the model for future films will include a “pay by the inch you watch” system, Variety reported.

Speaking on a panel at the Milken Global Conference in Beverly Hills, Mr. Katzenberg explained what he thinks will be the future of distributing feature films.

“I think the model will change and you won’t pay for the window of availability,” he said, as reported by Variety. “A movie will come out and you will have 17 days, that’s exactly three weekends, which is 95% of the revenue for 98% of movies. On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size. A movie screen will be $15. A 75” TV will be $4.00. A smartphone will be $1.99. That enterprise that will exist throughout the world, when that happens, and it will happen, it will reinvent the enterprise of movies.”

The CEO said he expects these changes to come to fruition in the next 10 years.

Greg Maffei, president and CEO of Liberty Media Corp., agreed with Mr. Katzenberg, first noting that Liberty tried three times and failed three times to launch a movie division, Variety reported.

Also on the panel were Barry Sternlicht, the chairman and CEO of Starwood Capital Group, and Tom Wyatt, CEO of Knowledge Universe U.S.

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