White House charts ‘sustained level of engagement’ for Michelle Obama

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Expect first lady Michelle Obama to be making a bigger splash on the national policy stage in the months to come.

That’s because the White House has charted a new course that opens the door for the first lady to take on several high-profile political and policy pushes, trailing off her recent Twittered #BringBackOurGirls campaign for the abducted Nigerian school girls. Breitbart reported.

“You’ll see a sustained level of engagement” on the part of Mrs. Obama to tackle policy issues, said one senior White House adviser, Breitbart reported.

But that doesn’t mean she’s backing off her signature “Let’s Move” and healthy eating initiatives, despite their dwindling popularity.

“She’ll continue to bring this message to where the parents and kids are,” the adviser said, Breitbart reported. For instance, the White House is going to schedule a “discussion” with various educators around the nation to press them to stay with her school-based nutritional regulations.

Specifically, the adviser said, the meeting is intended to “stress the importance of students, parents, school officials, community leaders and health advocates” to not jump ship on the menus, Breitbart reported.

The Hill reported similarly: “In the coming months, [Mrs.] Obama is expected to hold roundtables, attend fundraising events and campaign alongside Democrats in the upcoming election. While details of her schedule are still being ironed out, senior administration officials say she is expected to campaign as much as she did in the 2010 midterms.”

Much of her efforts may backfire. In 2013, Mrs. Obama’s “Let’s Move” initiative hit its lowest approval ranking ever, with only 18 percent of those polled by Rasmussen thinking that the federal government should tell school kids what to eat.

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