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In surveys conducted nationwide, the Colorado flag was mistaken for the flag of Chicago.

For his part, Kennedy is taking the criticism in stride, saying any new change takes time for people to adapt to.

Scaggs believes more companies signing up to use the logo will only help his business.

“For us to be part of that rising tide is great. We’re forming a nice little marketing entourage on behalf of Colorado,” he said.

Developing and implementing the logo initiative will cost the state about a half a million dollars. It will also be used to create uniform symbols for all state agencies and divisions. Companies will have to apply to participate - but no adult entertainment will be allowed. The product must also be legal across the nation, which rules out businesses in the marijuana industry.

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Information from: KUNC-FM, http://www.kunc.org/