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End of the road for Dodge Grand Caravan
Production of suburban workhorse to cease
Question of the Day
The Dodge Grand Caravan passed away Tuesday, surrounded by loved ones. It will be remembered fondly for countless trips to and from soccer games and ballet lessons, for weekend errands, long car rides to Grandma’s house, and the mysterious sticky substance and stale Cheerios lodged behind the strapped-in booster seats.
Indeed, the era-defining Caravan, credited with helping save parent company Chrysler from bankruptcy when it first rolled off the assembly line in 1983, was the first mainstream minivan, and is still viewed by many as the most iconic. Nearly a million sold between 2008 and 2012 and a 1986 model has been put on display at the Smithsonian’s National Museum of American History, wood panels and all.
The minivan has transported a generation of Americans since its debut, a suburban workhorse with the sliding rear doors that was high in practicality and low in sex appeal. But now, in what a top Chrysler official called a brand “purification,” Fiat Chrysler officials announced Tuesday in Detroit that they will be dropping both the Grand Caravan and the Dodge Avenger, while continuing to produce the ChryslerTown and Country minivan.
The Caravan’s final production year will be for 2016, an expiration date that inspired nostalgia and angst on multiple mommy blogs and a slew of stricken posts on the Chrysler Minivan Fan Club website.
“Really disappointed with the end of production for the GC in 2016,” wrote user ‘fastgc’, accompanied by an emoticon of a face holding back tears.
“Disappointed in the Grand Caravan’s demise,” echoed another poster.
And Canadian user ‘04anniversaryedition’ questioned the business decision.
“Best to buy one since their [sic] still in production,” the user wrote. “Dropping the GC will be a terrible idea, especially for Canada where the GC is, and always will be #1.”
Mr. Deneau said that often the Grand Caravan and the Town and Country were sold side by side, and that the company wanted to streamline their model lines and give a sharper focus to the Dodge nameplate.
“As much as we’ve done over time with different model lines, we’re going with a singular offering to make it easier for customers,” he said. “The two of them together represented 50 percent of the market, so obviously we hope that will continue.”
The Grand Caravan has faced extinction before, and reports first widely circulated of its demise in 2011, something that ultimately did not come to pass. The smaller model — the Dodge Caravan — passed to its reward in 2007, but its larger cousin lived on.
Since 2000, the automotive industry has weathered a number of shifts that have seen popular brands fall by the wayside. Buyouts, mergers, high oil prices, the 2008 economic collapse and bailouts by the government have all reshaped the industry. Gone are Plymouth, Saturn and Ford’s luxury line, Mercury. But the Grand Caravan did not succumb to market indifference.
The model’s sales have actually remained strong. Chrysler reported its best April in sales in seven years, and the minivan was a large part of that. Sales were up 36 percent last month, “the largest percentage sales gain of any Dodge vehicle during the month,” the company’s latest report said.
The Town and Country was introduced in 1990 and is viewed as a more upscale model, costing about $30,000 versus the Grand Caravan’s $20,000 price tag. The Town and Country’s sales over the past few years have also been roughly half that of the Grand Caravan, but Chrysler officials sounded optimistic Tuesday they can shift over potential customers to the newer models.
© Copyright 2014 The Washington Times, LLC. Click here for reprint permission.
About the Author
Phillip Swarts is an investigative reporter for The Washington Times, covering fiscal waste, fraud and political ethics. He is a graduate of the Medill School of Journalism at Northwestern University and previously worked as an investigative reporter for the Washington Guardian. Phillip can be reached at firstname.lastname@example.org.
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