Media guru: The Democratic marketing strategy consists of ‘manic-depressive freaking out’

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“Is manic-depressive freaking out a good marketing strategy for the Democrats? The Democratic Congressional Campaign Committee seems to think the way to energize its base is to act desperate,” says Simon Dumenco, a media analyst for Ad Age.

He points out that the aforementioned committee typically uses excitable language - as does the rest of the Democratic Party.

Among the learned words and phrases from recent campaign and fundraising outreach: “jaw-dropping”, “all hope is lost”, and “whoa”, this with an exclamation point.

The messages, Mr. Dumenco says, are frequent.

“They come fast and furious. On a single recent day, for instance, I got three emails - one each from Nancy Pelosi, Democrats 2014 and Democratic headquarters -with the subject lines ‘doomed,’ ‘heart-wrenching defeat’ and ‘throw in the towel.’ he observes.

“The net effect is a political party that seems to be having an absolute meltdown. I’m sorry, does that sound judgmental? Well, for the record, Nancy Pelosi emailed me on March 30 and her subject line was ‘absolute meltdown’,” the analyst continues.

“Really, all I want is some clarity on the Democrats’ apparent rebranding-in-progress - from the ‘hope and change’ party to the ‘kiss any hope goodbye’ party,” Mr. Dumenco concludes.

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