- Associated Press - Sunday, November 2, 2014

CONCORD, N.H. (AP) - Money was an issue even before Republican Scott Brown formally announced his U.S. Senate campaign in New Hampshire. Back then, Democratic incumbent Jeanne Shaheen pestered him to sign a pledge to reduce the outside money spent on their race, similar to the one that he negotiated with Democrat Elizabeth Warren before she defeated him in Massachusetts in 2012.

That so-called ‘people’s pledge’ was largely successful in blocking television, radio and Internet ads by outside groups, but Brown declined to sign another pledge, and the idea soon fell by the wayside as the campaigns got going.

Here are five things to know about money in the U.S. Senate race:

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THE CANDIDATES’ MONEY:

Shaheen’s campaign has raised $14.6 million since January 2009, according to her filings with the Federal Elections Commission. She has spent $12.7 million and she had about $1.9 million on hand as of Oct. 15.

Brown, who didn’t formally enter the race until April, has raised $7.4 million this year (compared to Shaheen’s $8.8 million for the same period), has spent $6.6 million and had $1 million on hand as of Oct. 15.

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TOTAL SPENDING:

More than $46 million has been spent on the race, making it the ninth most expensive Senate race this year, according to data compiled by the non-partisan Sunlight Foundation. The total includes staff salaries, consultants, polling, mail, data gathering, field and office expenses.

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OUTSIDE SPENDING:

Of the total spent on the race, $27 million has come from outside groups trying to shape the outcome, according to the Sunlight Foundation. Those groups have spent $9.5 million against Shaheen and have spent $12.3 million against Brown. Brown’s allies have spent $3.3 million to boost him, while Shaheen has seen $1 million in positive help.

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ADVERTISING MONEY:

Through the start of last week, New Hampshire voters had seen at least 17,700 television ads related to the Senate Race, according to the non-partisan Center for Public Integrity’s analysis of data from media tracking firm Kantar/ CMAG. Total spending was $11.7 million and was split about evenly between the parties.

The biggest ad spender was Shaheen, who has purchased at least $3.6 million in airtime. Among groups aligned with her party, the Democratic Senatorial Campaign Committee was the biggest spender, dropping $988,000.

Brown has spent about $2.1 million, according to Kantar/ CMAG data. The Karl Rove-backed American Crossroads super PAC has run about $1.7 million in ads.

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HISTORICAL PERSPECTIVE:

Together, Shaheen and Brown have spent $19.3 million so far, more than the $17.1 million spent by Shaheen and her opponent John E. Sununu in 2008. In 2010, Sen. Kelly Ayotte and Paul Hodes spent less than $8.5 million combined. Both of those campaigns came before the U.S. Supreme Court’s Citizen’s United decision in 2010, which struck down limits on political spending by groups operating independently of campaigns and parties and triggered an onslaught of outside money.

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