- Associated Press - Wednesday, September 3, 2014

ST. PETERSBURG, Fla. (AP) - Hotel guests along Gulf Boulevard in Pinellas County are being reminded to look both ways when crossing the street thanks to an effort by the Florida Department of Transportation and the Tampa Bay Beaches Chamber of Commerce.

Department of Transportation spokeswoman Kris Carson says 123 pedestrian and bicycle crashes and five deaths occurred along Gulf Boulevard between 2009 and 2013. She says hotels are giving out key cards with safety tips, such as wearing bright colors, using crosswalks and avoiding cellphone distractions while walking.

The Tampa Tribune (http://bit.ly/1rMhKzB ) reports the educational program goes hand-in-hand with engineering changes, which include flashing lights to crosswalks.

Bilmar Beach Resort general manager Clyde Smith says many guests have appreciated the tips. He says they’re often not familiar with the high-traffic atmosphere around the beach.

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Information from: The Tampa (Fla.) Tribune, http://www.tampatrib.com

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