- Associated Press - Thursday, March 5, 2015

WINTER HAVEN, Fla. (AP) - If Florida citrus needs a hero, it needs one right now.

A month after posting the best results in seven months, U.S. orange juice sales posted its biggest decline in nearly three years.

The disappointing sales results came just before the Citrus Department announced the release of the second issue of the adventures of Captain Citrus, a promotional campaign. But Captain Citrus is targeted at future OJ consumers, fourth- and fifth-graders in schools across the country, offering no immediate prospects for reversing the 13-year decline.

The Lakeland Ledger (http://bit.ly/1NhwD4K) reports that sales of all 100 percent OJ products in U.S. supermarkets declined 10 percent in the four-week period ending Feb. 14 on an average price increase of 6.4 percent compared to a similar period a year ago.

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Information from: The Ledger (Lakeland, Fla.), http://www.theledger.com

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