- Associated Press - Friday, November 13, 2015

MADISON, Wis. (AP) - One of the oldest student newspapers in the country is cutting production of its print edition from four to two days a week.

The Daily Cardinal at the University of Wisconsin-Madison will print Mondays and Thursdays next semester. Editor-in-chief Jim Dayton says the 123-year-old paper will shift its focus to web and mobile products.

Just a few years ago, the university had two daily student newspapers. The other paper, The Badger Herald, now prints weekly and focuses on online reporting.

UW-Madison journalism professor Katy Culver tells the State Journal (http://bit.ly/1SoMLCj ) that college papers once had a captive audience of students, but that’s no longer the case. Advertisers can now reach young consumers directly through social media.

The student newspapers do not receive revenue from the university.


Information from: Wisconsin State Journal, http://www.madison.com/wsj



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