- The Washington Times - Thursday, August 4, 2016

It may be the dog days of summer, but lovers of all things pumpkin spice can fill their breakfast bowl with Cheerios that taste like their favorite fall latte.

On Tuesday, lifestyle website PopSugar.com claimed to have an exclusive early taste test of the product.

“Real pumpkin puree, cinnamon, and cloves contribute to the spot-on taste that every pumpkin-spice fan is guaranteed to appreciate,” Pop Sugar raved, informing readers that General Mills will roll out the product to grocery stores shelves in August, earlier than originally promised

The seasonal line of pumpkin-flavored Cheerios appears to be a play to goose sales among millennials.

Last fall, a survey commissioned by Delta Dental Plans Association found that millennials are the generational cohort most likely to splurge on seasonal coffee drinks like pumpkin spice lattes. “Nearly nine in ten (86%) 18-34 year-olds consume beverages like pumpkin spice lattes during the fall and winter compared to fewer (67%) of those 35+ who do the same,” the association noted in a November news release.

Consumption of breakfast cereals, however, particularly by the coveted millennial demographic, has been on the decline recently, with the inconvenience of sitting down to a bowl of cereal sometimes cited as the reason for skipping past the cereal aisle. 

Indeed, back in February the New York Times reported that millennials often skip out on cold cereals because of the hassle of washing out the bowl.

“Almost 40 percent of the millennials surveyed by [market research firm] Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it,” the Times explained.

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