- Associated Press - Monday, October 3, 2016

SALT LAKE CITY (AP) - Utah regulators are again taking action against an e-cigarette company that officials say changed its name from Vapex to O2PUR, but kept using deceptive sales practices.

The Salt Lake Tribune reports (http://bit.ly/2dp0QU0 ) the company paid a $16,000 fine and refunded another $93,000 to customers in 2014 after the state Division of Consumer Protection threatened it with fines of more than $822,000.

Allegations were that the company made unsubstantiated claims about the health benefits of products and made recurring monthly charges of $99.95 to customers after promising e-cigarettes were essentially free.

Two weeks ago, the division filed a new complaint.

Company director Scott Barth didn’t immediately respond to messages Friday from the Tribune.

The state’s initial action identified 90 customers who complained about Vapex. The new action identifies 16 more complainants.

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Information from: The Salt Lake Tribune, http://www.sltrib.com

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