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Latest Alex Ferguson Items
Manchester United's owners will be relying on the strength of the club's brand to soften the impact of a sudden downturn on the field this season.
It's some feat to turn one of the world's most storied and valuable sports brands into a mere also-ran in the space of 10 months.
Even while accustomed to success, Manchester United realized just how reliant its unprecedented dominance was on the managerial mastery of Alex Ferguson.
In the 27-year, trophy-laden tenure of Alex Ferguson, United stood out as a pillar of stability, continuity and patience. But Moyes, hand-picked by Ferguson and given a six-year deal, was unable to replicate the success of his fellow Scot or even come close.
After years of giving pointers to football players, Alex Ferguson will pass his knowledge along to executives.
As David Moyes lurches from one setback to another in his troubled first season at Old Trafford, Manchester United's hierarchy may well be casting envious glances at Bayern Munich to discover just how smooth managerial transition can be.
When David Moyes strode into Old Trafford for the first time as Manchester United's new manager, with its long red tunnel leading to the pitch where so much sporting history has been made, he knew the job of replacing Alex Ferguson would be, as he now says, "tough." Few imagined it would be this tough.
When Alex Ferguson took over as Manchester United manager, Liverpool was the dominant force of English football. The Scot made clear that his objective was to take the Reds off their perch, and he succeeded.
With Manchester United in danger of missing out on the Champions League next season, Juan Mata's arrival at Old Trafford for a club record fee of 37.1 million pounds ($61.2 million) is certainly an emergency move. But it also marks the first step in the rebuilding process of England's most titled club.