Bagnato also said that bowl organizers have to be more careful than ever about making sure tickets are affordable.
Matchups, economy bring down bowl attendance →
Andrew Bagnato, a spokesman for the Fiesta Bowl, said No. 3 Oklahoma State and No. 4 Stanford each sold their allotments to the BCS game in Glendale, Ariz., but the attendance of 69,927 was still about 3,000 short of a sellout.