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Independent voices from the The Washington Times Communities
Topic - Andy Feffer
Jerry West came to symbolize pro basketball, his silhouette serving as the official NBA logo. Michael Jordan became an iconic brand with his "Jumpman" logo, helping Nike become an international conglomerate.
The top-selling Nationals jersey of all time belongs to a player who has spent barely two months in Washington.
"It's about fan engagement and the ability then to be able to enter into that discussion, and not being too corporate, but helping lead and participate in that conversation," Nationals chief operating officer Andy Feffer said. "Why? Because the social media platform is now an access point _ to the club, to the players, to promotions, to ticket sales, to the story that's being told. And the story really lives now in the social media world. It's extended into that community more than it ever has before."
Feffer said fans who attend Sunday's game will receive giveaway T-shirts featuring the Strasburg logo.