Topic - Ashley Granata

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  • Many high schoolers might favor Adriana Papell dresses for prom night, but Facebook is helping them call "dibs" online, assuring no duplicates. (Lord & Taylor Associated Press)

    Facebook dibs on a prom dress

    Teenage girls live largely in a look-alike culture, wearing the same styles they get in the same stores as their friends. On prom night, though, the idea is to stand out. To ensure their uniqueness, girls are using social media to claim dibs on their dresses.

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  • For prom-goers, though, it's the claim on a dress that matters most, she adds.

    Facebook dibs on a prom dress →

  • The opinions of peers, whether they are best friends or online "friends" from around the country, are key to the tech-savvy, fashion-loving consumer, says Ashley Granata,'s co-founder and chief marketing officer.

    Facebook dibs on a prom dress →

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