"That dude is funny," said Go Daddy chief marketing officer Barb Rechterman. "His personality is what attracted us to James, and we feel like with his technical background, he will be able to talk about Go Daddy and be a great spokesman."
Hinchcliffe proving to be more than a funny guy →
"I've watched both races and they have been nail-biters for me," said Rechterman. "He's a great driver."