"I think they are not because of the way baseball markets its players," Larkin said. "It markets its teams as opposed to marketing players."
Few household names on offer at 2010 World Series →
"When those teams were involved, there was much more of a buzz in that area," said Larkin, who retired in 2004 and now works as an analyst for MLB Network. "When they were not, it was so obvious that people could care less."