"seems to be as complicated as the sign-up process. Both would benefit from simplification," says Beth Monaghan, co-founder of public relations firm InkHouse. "If we've learned anything from Apple, it's that a simple message wins almost every time."
Hollywood flubs movie system launch, miffs users →
Launching the system before the important winter holiday sales period was "the right thing to do," says InkHouse's Monaghan.