"I think $4 a gallon gas is a big psychological hurdle," Buchholz said. "You can see $3.95, $3.98, but when it's $4.01, all of a sudden it's $4. I think now people might begin to start to react to that in a different way."
"We're beginning to believe that there's a market opportunity here for a company to design something that's high-mileage but not dorky," he said. "I think that cars can be high-mileage and cool at the same time, and it's pertinent to where we're at today."