
By Sunday night, Ben Roethlisberger could be in rarefied company as a three-time Super Bowl-winning quarterback.

For years, Tiger Woods was a top-10 fixture on celebrity marketing power rankings alongside A-list stars. Today, in the Davie-Brown Index, he ranks somewhere in the 2,000s, beside troubled singer Amy Winehouse, rocker Tommy Lee, early '80s TV star Erik Estrada and Horatio Sanz.