"UCLA was a big sign for them, Cal (Berkeley) maybe not quite as big," said Bob Dorfman, executive creative director at Baker Street Advertising in San Francisco. "They are aggressive. They are moving in on Nike's turf."
With university deals, Under Armour aims to fill in US map →
Anyone tasked with promoting Solo would be best served to keep the attention squarely on the field, said Bob Dorfman, a sports marketing specialist for Baker Street Advertising in San Francisco.
Hope Solo's off-field problems likely to be amplified by on-field performances for U.S. in World Cup →