Topic - Brand Keys Inc.

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  • This screen shot shows the crashed Missoni page on the Target.com website. The cheap chic retailer drummed up so much interest in its exclusive, limited-time line by Italian designer Missoni that its web site crashed several times on the day it was launched, which angered customers. (AP Photo)

    Target's blunder with designer continues

    Target is a victim of its own success. The discounter drummed up so much hype around its exclusive, limited-time line by upscale Italian designer Missoni that its website crashed and was down most of the day on Sept. 13 when the collection was launched, angering customers. More than a week later, some shoppers who bought the Missoni for Target line are posting on social media websites Facebook and Twitter that they won't shop at Target again because their online orders are being delayed — or worse, canceled — by the retailer.

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