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Topic - Brian Siegel
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Sony was interested in the study for clues on consumer interests and behaviors and found "that television is really the grandmother of all the social devices," said Brian Siegel, vice president of television business for the company.
Going into the study, Siegel said he had anticipated that entertainment events like the final episode of "M-A-S-H" (ranked No. 42), the Beatles' appearance on "The Ed Sullivan Show" (No. 43) and the "Who shot J.R.?" episode of "Dallas" (No. 44) would rank higher.