"All of our courses are field-based, so being a day late doesn't work for our business model," said Bruce Palmer, director of admissions and marketing at the school. "I think students look at getting here and getting home as part of the whole experience, and it will have a negative impact on our image. We would hate for their lasting memory to be that it took them five days to get home."
"You get snakebit a couple times, and you have to make a choice," Palmer said. "Most people flying in and out of (Riverton Regional) are not particularly cost-sensitive. They are reliability-sensitive."