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By Matt Kibbe
The short-term deal will assure long-term overspending
Independent voices from the The Washington Times Communities
Topic - Bud Light
Stevie Wonder is the latest in a parade of entertainers that will perform in New Orleans Super Bowl weekend.
Anheuser-Busch InBev said Tuesday that is introducing a new specialty beer _ an amber lager with a higher alcohol content _ and will promote its new brew with a Super Bowl ad.
It's every marketer's dream - create the ad that goes viral and generates tens of millions of Internet hits for your product. Now researchers are seeking the alchemical formula for creating the next Old Spice guy on a horse or the Evian Water roller-skating babies.
They call this isolated dip in central Pennsylvania's mountains Happy Valley, where withered fields of corn stalks inch toward Penn State's campus, cloaked in brick and the bright red and yellow leaves of autumn.
Already bruised by an earthquake that damaged two of its iconic structures, the nation's capital was watching and waiting Saturday for its first hurricane in more than a half-century, a storm that could test its ability to protect both national treasures and vulnerable residents.
In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl.
The St. Louis-based brewer of Budweiser and Bud Light said the money allotted for projects this year will go toward modernizing its brewing processes, upgrading its systems to reduce greenhouse-gas emissions and installing equipment for new products.