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J.C. Penney is bringing back sales.
"The strategy will be helpful for shoppers to understand lower prices," Mr. Flickinger said. "At the same time, it will be tough to get consumers back in the store from competitors."
The practice is common in the home appliance industry, but spotty in the department-store industry because stores generally hike prices up even more to give shoppers an illusion of a big discount, he says.
