The company's decision to locate in Pigeon Forge was influenced by its experience in the busy tourist destination of Myrtle Beach, Ripken said.
"What we're trying to do now is to try to capture some of that excitement," he said. "We go back and we start to think of old stadiums and places that you played. There was a character to those places. There were special feelings to the community when they go to the ball games. So that's what we're trying to do with these kids complexes."