"This is a massive opportunity for British basketball to get some oxygen, to breathe life into the sport in this country," said Chris Mitchell, who calls Britain's games for BBC Radio. "Team USA being here is arguably the biggest-ever game this country has hosted. It's arguably bigger than any game they'll play at the Olympics, because they'll only face USA if they get through their group and perhaps meet them in the quarterfinals. So this, this week, it's almost the climax to the history of British basketball. It's huge."