Topic - Christian Seifert

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  • "It's a challenge because the U.S. sports fan is used to having the greatest league on earth in this country, like the NFL or the NBA or baseball or hockey," he said., "Nevertheless, what they have done in the last years is a real good development."

    Bundesliga CEO: Bayern's struggles benefit league →

  • "The Bundesliga missed the chance when you had a real strong brand of German football _ German soccer," he said, citing the nation's 1996 European title, and Champions League titles by Borussia Dortmund in 1997 and Bayern Munich in 2001.

    Bundesliga CEO: Bayern's struggles benefit league →

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